Pay Per Click

Pay Per Click

Pay per click (PPC) as the name suggest that pay for each click on the advertisement. In PPC, there are two persons namely an advertiser and a publisher. An advertiser is a person who pays a publisher on each click to the advertisement. Additionally, PPC is paid form of Internet marketing.Additionally, pay per click is also known as the cost per impression and cost per order which are the measurement to determine the effectiveness and profitability of internet marketing.PPC is calculated by dividing the advertising cost by the total number of clicks on an advertisement.

OnlineDigitalHouse.co.uk is a team of highly qualified and experienced professionals that know how to make cost effective as well as profitable PPC that can prove fruitful for your business. The main purpose of pay per click marketing is to drive huge but quality traffic to the website. In PPC, the main emphasis is given to the quality traffic which means that the customer conversion ratio is higher than the marketing cost.

Some of the benefits of pay per click advertisement offered by OnlineDigitalHouse.co.uk are defined as follows:

  • Speed-to-market
  • Highly result oriented
  • Provide real-time track ability
  • Reach to the targeted audience
  • Higher conversion rate
  • Ensure quality traffic
  • Maximize the return on your investment
  • Budget effectively
  • Try to cover local customers
Display Advertising

Pay Per Click

Display Advertising

Paid form of Internet marketing is best known as pay per click where an advertiser pays the publisher on each click to the advertisement. Thus, PPC required extra efforts so that a successful PPC advertisement can be created and prove fruitful for the client business. OnlineDigitalHouse.co.uk empowers a team of experts that create highly attractive and meaningful PPC that easily generate clicks and these clicks converts into the sales. The aim of our experts is to maximize the click conversion ratio. This means that when an advertisement is clicked and user is redirected to client’s website then user must avail client services. If this is happening, then PPC is considered to be a successful.

The other important aspect of a successful PPC is that the total marketing budget should be greater than thetotal cost of PPC. Hence, PPC should be designed in such a way that publisher can easily maintain balance between marketing budget and PPC cost. Several search engines offer PPC facility such as Google Adwords, Microsoft Bing Ads, etc. Websites can offer PPC advertisement facility and displays the PPC advertisement search data match with the content display on the PPC advertisement. At OnlineDigitalHouse.co.uk, there are two types of PPC:

  • Flat-rate PPC: Refers to the type of PPC in which the cost of per click is determined by the mutual understanding of an advertiser and a publisher. A fixed amount is charged for per click to the advertisement.
  • Bid-based PPC: Refers to the type of PPC in which the cost of per click is decided through a bid.

OnlineDigitalHouse.co.uk is best known for their quality services in the field of Internet marketing thus they offer their clients the following benefits for utilizing their PPC services:

  • Result oriented services
  • Effectively designed so that reach the targeted audience easily
  • Diverse quality traffic toward website
  • Budget friendly
  • Maximize the return on investment
  • Boost the profitability